Attitude is everything,  that unspoken gesture of tell-tale body language that says so much to the observer.

Potential customers pick up on such signs and gestures, or lack of them, and sometimes you may not even be aware you have done so; but your potential customer is already forming an opinion about you and your business before they are very much past your door.  Just the same as you’re assessing them – is this person a potential customer, are they ‘just browsing’, can I turn ‘just browsing’ to my advantage, a possible sale? You are being ‘sussed out’.

It is the time to be consciously approachable, affable, and positive.

Remember, first impressions…

Attitude, reflected by your body language is important. It is your first weapon of attack. And if it’s not appropriate you may have just lose a chance.

If the customer, in taking those first few steps into your premises, perceives you as being disinterested, ambivalent or even seemingly hostile, they are more than likely to turn to someone else.  If you are lucky it may be someone else in your business; but more probably it will be someone else with a better attitude in your rival’s business.

Be nice to people, treat them as you would like to be treated.

It is the people who do that in your business who will help make your business successful. An appropriate attitude presents the warm, welcoming face of your company. You are seen as a business with the customer’s interests a priority. They will want to do business with you.
 
So,  even on the days when you don’t much feel like it – too tired, too hot, too busy – do it.  Don’t let an opportunity slip past because you couldn’t be bothered raising a smile.